Salesforce Marketing Cloud Growth Edition

Salesforce Marketing Cloud Growth Edition: A New Challenger to Hubspot in the UK Market?

Salesforce is set to disrupt the UK marketing automation landscape with the launch of Marketing Cloud Growth Edition (MCG) on September 23rd 2024. This new offering is specifically tailored for small and medium-sized B2B businesses, positioning itself as a direct competitor to HubSpot.

What sets MCG apart?

  • Deep Salesforce integration: Built on the core Salesforce platform, MCG seamlessly integrates with your existing CRM data and leverages the power of the Data Cloud for advanced audience segmentation and personalization. You can also bring in external data sources for a more comprehensive customer view.
  • Enhanced data capabilities: Unlike other Salesforce marketing automation acquisitions, MCG offers robust data management with high-quality consent management out-of-the-box.
  • Einstein AI: Harness the power of AI-driven insights to optimize campaigns, personalize experiences, and improve marketing ROI.
  • Flexible content management: Create and manage emails, landing pages, and other marketing assets with ease using the Salesforce CMS tool.

Key considerations for businesses:

  • Pricing: MCG is priced at $1550 per month, with additional costs if you need more email sends, unified profiles, and activation/segmentation credits.
  • Resource allocation: As MCG is deeply integrated with Salesforce, it may require adjustments to your internal processes and roles. Marketing teams will need to collaborate closely with IT or Salesforce administrators.
  • Data complexity: Working with live data can present new challenges and opportunities. Expect a learning curve as you adapt to this new way of working.

Is MCG the right fit for your business?

If you’re a B2B company already using Salesforce and looking for a more robust marketing automation solution with advanced data capabilities and the ability to bring in external sources of data, MCG is worth considering. However, it’s essential to evaluate your specific needs and budget before making a decision.

Salesforce Marketing Cloud Growth Edition

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Disclaimer: This information is based on available data and may change. We are not responsible for the content on external sites.

ESL Tech is a provider of Salesforce consulting and managed services. Most of our clients are SMBs. We prefer action to red tape and love providing solutions. Let us help you navigate the complexities of MCG and achieve your marketing goals.